TUDI

My real-life side product project

Briefing

TUDI is a tech-driven platform designed to assist Latin American professionals aiming to settle in Barcelona. TUDI streamlines the process of pursuing a master’s degree, finding accommodation (primarily rooms), and obtaining necessary legal documentation with the help of advocacy services. The platform caters to individuals navigating the complexities of studying abroad, making their transition smoother, faster, and more efficient.

How it came up?

After assuming the role of Commercial Director at IM Digital Business School, I came to the realization that it was necessary to incorporate external professionals who could add value to our proposition, thereby making it tangible and distinctive.

The Problem

Latin American professionals coming to Barcelona face several obstacles when they attempt to establish themselves. These challenges include navigating the complex Spanish legal system, securing appropriate housing, and finding a pathway to higher education. Many experience confusion around visa procedures, limited housing options, and high competition for rooms, all while balancing academic and professional goals. There is also a lack of streamlined resources to connect these individuals with reliable advocacy and legal support.

The Solution

TUDI provides a centralized platform that integrates educational, accommodation, and legal advocacy services. Users can find:

  • Master's Programs: Detailed information and direct enrollment options with Barcelona-based universities.
  • Accommodation Finder: A curated list of available rooms in secure and student-friendly areas of the city.
  • Legal Documentation Support: Step-by-step guidance to ensure users obtain visas, residency permits, and any necessary documentation efficiently, with professional advocacy support. TUDI makes the relocation process seamless by combining these services into one easy-to-use digital product, reducing friction and uncertainty.

Resources

 

  • Tech Stack: The platform is built using React.js for a smooth, responsive UI, with a robust backend powered by Node.js.
  • Team: Legal experts, accommodation specialists, and university liaisons work hand-in-hand with the product team to provide accurate, real-time information.
  • Partnerships: Collaborations with universities in Barcelona, real estate agencies, and legal firms provide users with reliable support.
  • Support: 24/7 customer service through live chat and an AI-driven chatbot to handle common queries efficiently.

 

 

Target Audience

Latin American professionals looking to advance their careers through education in Barcelona, particularly those with limited knowledge of Spanish legal procedures and housing options. The platform is tailored to individuals who need comprehensive support to navigate studying abroad.

Key Features

  • Easy Application Process: One-click access to master’s programs, with real-time updates on application status.
  • Accommodation Listings: Regularly updated listings with transparent rental terms and conditions.
  • Legal Assistance: A legal document tracker with personalized reminders and consultations with legal experts.
  • Interactive Dashboard: Users can monitor their visa application status, housing search progress, and university applications all in one place.

Revenue Model

 

  • Subscription Service: Users pay a subscription fee for premium access to the full suite of legal support and housing services.
  • Affiliate Partnerships: Collaborations with universities and real estate agencies for commission-based referrals.
  • Sponsored Listings: Property owners and landlords can pay for premium placements on the accommodation finder.

 

Future Direction

TUDI aims to expand beyond Barcelona, targeting other major student cities in Europe such as Madrid, Lisbon, and Paris. Additionally, the platform will include career counseling and job placement services for students upon graduation.

The Blue Team

Product Marketing Manager

Responsible for product GTM strategies as well as partner relations.

Product Manager

TUDI project leader with over 5 years of experience in creating OKRs and business metrics.

Product Manager - CEO TUDI

CEO of Product, PM Leader

Digital Product Manager

Responsible for content, web strategies and SEO and SEM positioning, as well as network manager.